Expertise Worth Sharing

Over 65 years of building and sustaining an independent, values-driven ophthalmology practice has produced a depth of knowledge and experience that extends well beyond clinical care. The organizational culture, leadership development, practice management, and community impact work that have defined Boling Vision Center's story represent a body of expertise that other practices, other healthcare organizations, and other leaders can learn from and apply.

At Boling Vision Center, we believe that sharing that expertise is an extension of our mission. When we help other organizations build better cultures, develop stronger leaders, and deliver better experiences for their patients, the ripple effect reaches communities far beyond Northern Indiana.

Hayley Boling National Speaker, Advisor, and Consultant

Hayley's work extends well beyond the walls of Boling Vision Center, reaching national audiences through speaking, consulting, and advisory roles that have established her as one of the most trusted and sought-after voices in eye care leadership and organizational culture.

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Hayley Boling

A Recognized Voice in Eye Care Leadership

CEO Hayley Boling is one of the most recognized voices in eye care administration and organizational leadership in the country. As a nationally sought-after speaker, advisor, and consultant, she brings to every engagement the hard-won insights of leading a multi-location, multi-service ophthalmology practice through growth, cultural transformation, and the relentless pursuit of excellence.

Hayley has been featured in Administrative Eyecare Magazine, where she was named an industry Game Changer on four separate occasions, and appeared on the cover of Ophthalmic Professional Magazine for excellence in patient experience. Her article A Guiding Star is Born: How Adopting a New Approach to Feedback Transformed Our Practice Culture earned the Editor's Choice Award, reflecting the depth and practical value of the ideas she brings to her writing and her speaking.

Areas of Expertise

Hayley's speaking and consulting work spans several interconnected areas, each informed by her experience at Boling Vision Center and her formal credentials in organizational culture and leadership development.

Organizational Culture

As a Certified Practitioner of the Denison Model for Organizational Culture, Hayley helps healthcare leaders understand that culture is not accidental. It is created through leadership behaviors, priorities, and decisions, and it can be designed with intention. She equips organizations with the frameworks and practical tools to build cultures that produce both outstanding performance and outstanding human experiences.

Leadership Development

Drawing on her certification in 360° Leadership Training and her role as a key presenter for ASOA's LEAD Program, Hayley works with emerging and established leaders to develop the self-awareness, emotional intelligence, and behavioral consistency that distinguish good managers from transformational leaders.

Practice Management

With direct operational responsibility for a four-location ophthalmology practice, an on-site surgery center, an optical lab, and a nonprofit, Hayley brings a practical, ground-level perspective to practice management that goes beyond theory. Her consulting work helps practice leaders navigate the operational, cultural, and strategic challenges of running a high-performing healthcare organization.

Patient and Guest Experience

Boling Vision Center's reputation for a hospitality-level guest experience is not accidental, and Hayley's work on patient experience helps other practices understand what it actually takes to move from clinical competence to genuine guest delight. Her approach is grounded in the belief that experience design is a leadership responsibility, not a customer service initiative.

National Leadership Roles

Hayley's impact on the broader eye care and healthcare leadership community is reflected in the national roles she holds and has held.

  • Immediate Past President, American Society of Ophthalmic Administrators (ASOA): ASOA is the leading professional organization for eye care administrators and practice managers in the United States. Hayley's tenure as President, and her continued involvement as Immediate Past President, reflect her standing as one of the most respected and influential voices in the field.
  • Board Member, Ophthalmic World Leaders (OWL): OWL is a global organization dedicated to advancing diversity and leadership in the eye care industry. Hayley's board membership reflects her commitment to developing the next generation of leaders in a field that benefits enormously from diverse perspectives and experiences.
  • Board Member, National Board of Certified Ophthalmic Executives (NBCOE): NBCOE sets the certification standards for ophthalmic executives and practice administrators. Hayley's board involvement places her at the intersection of professional standards development and leadership credentialing for the eye care field.
  • Key Presenter, ASOA LEAD Program: ASOA's LEAD Program is one of the premier leadership development offerings in eye care administration. As a key presenter and faculty member, Hayley plays a direct role in shaping how the next generation of eye care leaders is prepared for the challenges and opportunities ahead.
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HGB Consulting

Hayley is the Founder of HGB Consulting, through which she works with healthcare organizations and leaders outside of Boling Vision Center to design intentional cultures, develop resilient leadership, and build practice environments where people do their best work and patients receive their best care.

HGB Consulting is built on the principle that the culture and leadership practices that have made Boling Vision Center exceptional are not unique to Boling Vision Center. They are principles that can be taught, transferred, and applied in organizations of any size and type, and that doing so produces better outcomes for leaders, teams, patients, and communities.

What HGB Consulting Offers

HGB Consulting works with healthcare organizations and leaders on a range of engagements, including:

  • Organizational culture assessment and development using the Denison Model
  • Leadership coaching and development for emerging and established leaders
  • 360° leadership feedback and development planning
  • Practice culture transformation consulting
  • Speaking engagements for conferences, leadership retreats, and organizational events
  • Workshop facilitation for leadership teams

Bring Hayley to Your Organization

Whether you are looking for a keynote speaker for a national conference, a consultant to help your practice navigate a cultural challenge, or a coach to develop your leadership team, Hayley Boling brings a combination of expertise, authenticity, and practical insight that consistently produces meaningful results.

Her mission, to lead with vision, serve with heart, and create meaningful impact that lasts, is as present in her consulting and speaking work as it is in her leadership of Boling Vision Center.

To inquire about speaking engagements, consulting services, or advisory work, please reach out through the contact information below.

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The Broader Vision

The leadership, speaking, and consulting work that flows from Boling Vision Center is ultimately an expression of the same belief that has shaped this practice across three generations: that doing things right, building cultures of integrity, compassion, and excellence, developing leaders who serve rather than manage, and caring for people as individuals rather than as transactions, produces better outcomes for everyone involved.

When that belief spreads beyond one practice in Northern Indiana and takes root in other organizations, communities, and leaders, its impact compounds in ways no single practice can on its own.

That is the broader vision. And it is one we pursue with the same commitment we bring to everything else we do.

Amazing Happens Here

Three generations. One unwavering standard.

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